ORGANIC MILK UNDERVALUED AND UNDERSOLD
CAMPAIGN LAUNCHED TO PUSH ORGANIC MILK IN SCHOOLS
Organic milk is the cheapest entry into organic food and should be served in schools to highlight responsible food production, but instead the UK opts for a lacklustre policy on organics where organic milk is undervalued and undersold.
According to Hi Peak Organic Feeds managing director Ian Proctor, a vastly bigger organic market awaits the UK but it will only be unleashed when organic food in Britain receives the same priority as in wider Europe.
“A recently published Global Indices of Leadership in Organics shows that if there had been a 2012 Organic Olympics, Team GB would not even have made the medal-table, yet Germany and France would sit at or near the top*. It seems our organic food is produced to the highest standards in the World, nevertheless we struggle to get even a co-ordinated message together for consumers,” says Mr Proctor.
“Organic food is not only produced naturally without chemicals, for many it offers a healthier and tastier option. Organic milk is an obvious route into organic food because it is so inexpensive. The price differential between conventional and organic milk is derisory. A four-pint carton of organic whole milk typically retails for as little as 37.5p per pint, allowing a family to consume 12 pints per week for just 96p more than conventional. Such prices remove any imaginary cost-barrier to organic milk and Government and local authorities should encourage it in schools to highlight responsible food production.
“Organic milk producers should write to their local MP and education authorities requesting tangible support to drive up organic milk sales. An additional 1% of the UK population consuming organic milk would equate to a 37% increase in organic milk consumption. This is well within our grasp, especially if the sector would settle on a single easy-to-understand message,” he adds.
Mr Proctor went on to say that current marketing anxieties were coupled with the risk of falling organic milk yields this winter due to inferior forage quality. With maize yields predicted to be as much as 50% down and grass silage showing low sugar levels and analysing at below 65 D-value, he claimed dry matter intakes of typical first cut silage could be suppressed by around 2kg per day.
In response, Hi Peak has launched SugarBoost, an organic feed containing molasses to balance low sugar/starch diets and help fermentable energy levels. It is designed to lift dietary sugar levels and improve fibre digestion, delivering a range of quickly absorbed carbohydrates and sucrose sugars.
September 4, 2012
Hi Peak Organic Feeds
Tel: 0114 248 0608
Visit Hi Peak Organic Feeds on Stand No: FF – 387 at LIVESTOCK 2012