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McDonalds trials organic beef burgers in Germany

On the 1st october, McDonalds sold its first 100% organic beef burger in Germany. The Corporation says the move, which is the first it has undertaken, was a response to world-wide customer demands for food to be more natural and less processed.

The fast-food chain announced it is tweaking its menus to include the limited edition McB burgers which will be made with organic beef sourced from organic farms in Germany and Austria. It will offer the McB burgers in Germany, one of its top European markets, from 1 October to 18 November.